TRYING TO CUT THROUGHT THE CLUTTER: STATE SEN. CANDIDATE PIA RENTS PLANE, FLIES BANNER

With nearly every mailbox in the 22nd state Senatorial District filled on a daily basis with mailings from Republican US Senate candidate Linda McMahon and other candidates, Republican challenger David Pia needed a way to break through the clutter. So he rented an airplane and flew a banner over the district.

Pia, a Trumbull town councilman, is taking on Democratic incumbent Anthony Musto in the state Senate seat that includes parts of Bridgeport, Trumbull and Monroe. Pia decided he needed to think out of the box to get his message through. The plane pulling the “Pia for State Senate” banner flew over a concert by the music group Train as well as a Columbus Day parade. One more fly-over is planned before the election a week from today. “The conventional wisdom was that doing the plane and banner wasn’t the way to go; that direct mail and phones calls were best,” he said. “But more and more, people are simply throwing away the mailings and they get annoyed with all the calls. We hit 6,000 people at the concert alone,” he said.

The 22nd is considered a “swing” district in which turnout in each town determines the victor. A strong Bridgeport turnout favors the Democrat Musto. Pia needs Trumbull and Monroe.

Republican state Party Chairman Chris Healy says Pia’s energy, hard work and discipline makes him a contender. “David has really been relentless in his work to win the seat. We’re very encouraged with his effort,” he said.

Musto, a Trumbull attorney is in his first term in the state Senate.