No one can claim Vince McMahon isn’t a genius at promotion, getting the most out of story lines and straight-out taunting opponents. Now he is bringing that talent usually reserved for the WWE to the political arena and his wife Linda’s campaign for the US Senate.

It all stems from the flap between McMahon and state Secretary of State Susan Bysiewicz. Bysiewicz made a huge blunder in talking about giving volunteer poll workers the responsibility—or at least the discretion—of determining whether would-be voters could be told to cover up or come back after changing if they were wearing WWE apparel when voting. Vince McMahon rightly cried foul; Bysiewicz walked back her comments; and the court ruled in favor of McMahon in the suit which was moot by that point anyway.

But Mr. McMahon saw an opening to exploit the situation and true to the modern-day P.T. Barnum he is, pounced on it. He plans to have WWE workers hand out WWE freebies at certain polling places. “I can’t think of a better way for WWE fans to celebrate their constitutional rights and freedom of expression while voting than to proudly wear the WWE merchandise that Connecticut Secretary of State Susan Bysiewicz attempted to prohibit from the polls,” Mr. McMahon said in a press release.
The real kicker is that Mr. McMahon says the company “out of respect for voters from all political parties,” will pass out the swag at least 75 feet from the polling place. The 75-foot zone happens to be the law and by saying he is respecting it because he is a nice guy, he is hinting he could easily challenge that law if he saw fit.
The company did not specify which polling locations will have the gear available and says items will be distributed on a first-come, first-served basis.