US REP. COURTNEY SLAPPED AROUND BY ADVERTISING INDUSTRY ‘BIBLE’

Congressman Joe Courtney (Conn.-2nd) is a Shad favorite. He is hard-working, smart and constituent service-driven. But The Shad took exception to his colossal waste of congressional time writing letters to CBS and the NCAA about which TV channel the UConn men’s basketball team’s first-round NCAA tournament game would be on. He wrote that about 150,000 household wouldn’t be able to see the game (out of 1.5 million households in the state) because they didn’t have satellite or cable TV and the game was on TNT.

Now the “bible” of the electronic advertising industry, “AdWeek” is slapping Courtney around with a different angle. A story in the online version of AdWeek points out that Courtney had nothing to say when the Big East Conference tournament was played. UConn made an improbable run to the title with five victories in five days, complete with last second heroics by all-world guard Kemba Walker. AdWeek suggests Courtney was silent because the all the tournament games were on ESPN, located in Bristol and the beneficiary of state tax policy. ESPN is owned by the same company as ABC. No calls from Courtney to air the Big East games on Channel 8, Connecticut’s ABC affiliate.