The number of times candidates for office have proposed a deal with their opponents that they both abstain from negative advertising is too high to count. The number of times that they actually agreed to it and stuck by it is zero. The talk of the Malloy v. Foley gubernatorial race lacking any negative advertising is…[cue the ominous music, deep-voiced announcer and black and white still photos]…A LIE! [cue the southern old lady] BECAUSE ONE BACKRUPTED A COMPANY!…AND ONE [cue the picture of the nice house] HAS A MILLION HOME ON A MAYOR’S SALARY!
If my attempt at humor fails, I’m trying to say there is no chance there will be no negative advertising. Absolutely none. Nada. There will be just as much, if not more, than in the primaries. So much, you’ll be sick of it by the end of September or earlier. The reason is, for the most part, it works. If it didn’t, they wouldn’t use it. In some rare cases, it backfires (right, Mr. Lamont?). But it general, it’s still a big part of campaigning.