Giuliani Embarrasses Trump (Yes, It’s Possible)

Ordinarily, the above headline would be a major story—a 9-11 hero, “America’s Mayor,” former potential frontrunner for the presidency and now presidential advisor goes on TV and completely embarrasses the president. But these are not ordinary times and Rudy Giuliani and Donald Trump are not normal principals. Yet Giuliani has managed to make uncomfortable a president who has no shame.

There are obvious legal problems Giuliani may have created for Trump. The former mayor said the president repaid to his attorney Michael Cohen the $135,000 Cohen paid to adult film actress Stormy Daniels. But he also said there may have been other payments to other women. He said Trump might plead the fifth if subpoenaed by Special Counsel Robert Mueller.

Giuliani is making the same mistakes as those who came before him. Anthony ‘the Mooch” Scaramucci is the obvious comparison. Scaramucci miscalculated his importance to Trump. He overplayed his hand and lasted 10 days. Giuliani is used to being the main man and clearly thinks Trump has some sort of long-term loyalty to him.

Not unlike a sports team owner saying he has full confidence in his coach, Trump’s declared backing of a staffer could be a kiss of death. H.R. McMasters, Steve Bannon, Rex Tillerson, Tom Price and other staffers have felt that peck on the cheek.

And we all know how much Trump hates being made fun of on “Saturday Night Live”:

Giuliani may have made the worst mistake when he decided to go after the kids. He declared Ivanka Trump “a fine woman” who is untouchable. On the other hand, Jared Kushner is “expendable” even as he is finding the magic answer to peace in the Middle East. Javanka has kept a much lower profile in the last few months but that didn’t stop Giuliani from bringing them up.

The most astounding thing about Giuliani’s stunningly bad media appearances is that he kept doing them after the first Sean Hannity, Fox News debacle. It was on that pathetic, sycophantic show that he declared President Trump repaid his fixer Cohen for the hush money Cohen paid Ms. Daniels.

The first rule of crisis communications is to tell the offending party to shut the hell up. Apparently, no one did that for Giuliani. Any communications professional worth his notebook would have locked Giuliani in a room with a mini playscape, shoved some cold cuts under the door and be done with him. But no, he made more media hits including a disastrous appearance on ABC’s ‘This Week.” Even Trump must have been thinking, take that shovel away from him before he digs his way to China.

Giuliani may or may not last. My guess the person who would most like to see him go is Sarah Sanders. She was clearly uncomfortable with Giuliani making a liar out of her—and this is a person who lies on a daily basis.

“America’s Mayor” would best be silenced.